Greeneration in the UAE Fosters Development: From Farm to Food Hub

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Redefining the culinary scene in the United Arab Emirates, Greeneration—known for its cutting-edge vertical farm—is about to grow into a vibrant food cluster. The founder of Greeneration, Roman Ulyanov, offered insights into this audacious endeavor, emphasizing the company's commitment to high-quality products, a diverse menu, and being aware of changing consumer preferences.

The transition from farm to food hub, appropriately named "Foodhub," signals Greeneration's commitment to holistic culinary exploration. Ulyanov stressed, "To make a difference in the culinary scene with top-notch ingredients and diverse F&B offerings, we needed to expand beyond just growing greens. 

At Foodhub, the emphasis is on creating a whole food experience rather than just growing greens. According to Ulyanov, the company is enthusiastic about developing fresh, cutting-edge food and drink items that complement the newest dietary practices and fashions. In order to accomplish this, Greeneration has teamed up with some of the top chefs in the area, utilizing their knowledge and inventiveness in co-creation to bring cutting-edge goods and ingredients to the market.

It's significant that Greeneration has embraced an inclusive approach to product development, incorporating reviewers from the industry and customers into the process. By working together, we hope to quickly recognize market trends and adapt, keeping Foodhub at the forefront of culinary innovation.

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