Greeneration in the UAE Fosters Development: From Farm to Food Hub
Redefining the culinary scene in the United Arab Emirates , Greeneration—known for its cutting-edge vertical farm—is about to grow into a vibrant food cluster. The founder of Greeneration, Roman Ulyanov, offered insights into this audacious endeavor, emphasizing the company's commitment to high-quality products, a diverse menu, and being aware of changing consumer preferences. The transition from farm to food hub, appropriately named "Foodhub," signals Greeneration's commitment to holistic culinary exploration. Ulyanov stressed, "To make a difference in the culinary scene with top-notch ingredients and diverse F&B offerings, we needed to expand beyond just growing greens. At Foodhub, the emphasis is on creating a whole food experience rather than just growing greens. According to Ulyanov, the company is enthusiastic about developing fresh, cutting-edge food and drink items that complement the newest dietary practices and fashions. In order to accomplish th...