Saudi businesses go all out for national day

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Shopping centres across the kingdom are adorned with flyers, white and green balloons, digital depictions of the national flag and new artwork released by the entertainment authority to celebrate the occasion.

Nabila Nazer, a Saudi fashion designer in Jeddah, says she was inspired to launch her label in 2017 “when I heard Crown Prince Mohammed bin Salman talk about Saudi Vision 2030”.

“I created this idea with the map and a heart using quotes that unite people across the kingdom,” she says. “It’s a huge hit and people keep ordering it all year round.”

“Saudi national day offers an opportunity for us to celebrate and honour our beloved country,” says footwear designer Yasmine Idrees. She has created a pair of green Vivarini espadrilles for her brand Solana “as a tribute” to Saudi Arabia and is offering customers a discount for national day.



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